Digital Marketing Strategy

Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business.

You will learn how to:

• Develop your own digital marketing strategy
• Create innovative and impactful content
• Create and use consumer personas
• Conduct a competitor audit and analysis

This course is aimed at business owners or those pursuing a career in digital marketing. It is the second of two courses that form the Professional Certificate in Digital Marketing Fundamentals. You might also be interested in the first course, Introduction to Marketing.

In this course, you will learn how to:

• Develop your own digital marketing strategy
• Create innovative and impactful content
• Create and use consumer personas
• Conduct a competitor audit and analysis

This course is aimed at business owners or those pursuing a career in digital marketing.

It is the second of two courses that form the Professional Certificate in Digital Marketing Fundamentals. 

Intermediate: May require some subject knowledge